M. Allen - Growth in Action Blog

8 Hard Truths CROs Must Learn to Accept m. allen Dec 14, 2024

Revenue will never be enough, sales cycles always too long, and market conditions never ideal. Here are 8 realities Chief Revenue Officers need to embrace:

1. There's never enough pipeline

No matter...

"From Military Service to Self-Employment: Transferable Skills" m. allen Dec 13, 2024

Military service provides a unique set of experiences and skills that can be invaluable in the world of self-employment. Veterans often find that the discipline, leadership, and adaptability honed...

Key Actions and Strategic Themes for Next Year - From a Sales Leader Viewpoint Dec 13, 2024

As a sales leader approaching 2025, I find myself navigating a landscape dramatically transformed by technology and shifting consumer expectations. The sales profession has evolved rapidly, and...

What Are Your CRO's 2025 New Year Resolutions? Matt's Take... m. allen Dec 12, 2024

As a Chief Revenue Officer (CRO) of a B2B company, here are some meaningful New Year resolutions you might consider for the coming year:

1. Enhance Customer Relationships: Focus on building stronger...

Prospecting in 2025: Navigating Trends and Strategic Planning m. allen Dec 12, 2024

As we approach 2025, the B2B landscape is undergoing significant shifts, influenced by evolving market dynamics and technological advancements. Understanding key trends is essential for developing...

"Revitalizing Growth: Transforming Sales Challenges into Opportunities" m. allen Dec 12, 2024

In the bustling world of B2B sales, where the clamor of competition echoes loud and the stakes have never been higher, Matt Slonaker stood at the helm of a ship navigating through turbulent waters....

Do you really know your ideal client? Stop the blanket approach! m. allen Dec 11, 2024

Let’s get straight to it: if you’re in B2B and lack a robust Ideal Customer Profile (ICP), you’re essentially shooting in the dark. A staggering 74% of high-revenue companies have...

Navigating the Future: CFOs' and CEOs' Strategic Priorities for 2024-2025 m. allen Dec 09, 2024

As businesses gear up for 2024-2025, strategic priorities are at the forefront of discussions among CFOs and CEOs. A recent Gartner report highlights key areas of focus that are shaping the future...

2025 M. Allen Strategy Primer for Mortgage Banking Executives - What's Ahead & Winning More m. allen Dec 09, 2024

As I engage with industry leaders in mortgage lending and servicing, I feel compelled to share my insights on ten strategic perspectives that can significantly enhance our practices and better...

Frustrated with Your New Client/Logo Acquisition? Unlocking New Growth: The Power of Strategic Displacement m. allen Dec 09, 2024

In the fast-paced world of financial services, where competition is fierce and the stakes are high, I have devoted my career to helping clients navigate the complexities of this challenging...

"Strategic Enterprise Wins: Navigating BPO Success Through Innovation and Partnership" m. allen Dec 09, 2024

Securing major deals in the BPO/BPM sector has been nothing short of an exhilarating adventure, filled with challenges and triumphs. One of my most significant achievements was leading the...

"Revenue Revolution: Transforming Growth at Fin-tech" m. allen Dec 09, 2024

As Matt Slonaker, stepping into the role of Chief Revenue Officer at Chronos Solutions was both a challenge and an opportunity. The company was grappling with stagnant sales and fierce competition,...

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