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Deep insights and thought leadership related to everything revenue growth related by M. Allen!

A Turning Point for a CEO m. allen Dec 03, 2024

Last week, I found myself in a conference room that felt all too familiar—a sleek table surrounded by glass walls, with the skyline of Denver stretching out behind us. I was Matt, CEO of M. Allen, k...

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A Christmas Wish List for a Chief Revenue Officer: A Narrative m. allen Nov 27, 2024


As the first snowflakes of December began to fall, blanketing the city in a soft layer of white, Emma, the Chief Revenue Officer of a thriving tech company, settled down with a warm cup of coc
...
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Your Turn! Choose Your Path for 2025! m. allen Nov 25, 2024
As 2025 approaches, you face a crucial choice: design your year or drift through it.

Most will drift; only a few will thrive. Many will enter January without a plan, calling themselves dreamers, but I ...
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Redefining Sales Qualification: The Shift from Opportunities to Genuine Problems m. allen Nov 25, 2024

In today's competitive sales landscape, many sales teams struggle with pipelines cluttered with unqualified "opportunities." These opportunities often appear promising on paper but rarely convert into...

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Annual Check-Up: Transforming Sales with a Client  m. allen Nov 22, 2024

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As we kick off our annual check-up, I find myself pondering five key questions that will guide us on this journey:

1️⃣ Are our sales strategies aligned with current market dynamics?
2️⃣ How effective are ou...

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What These Six Questions Reveal! m. allen Nov 22, 2024
 I have six crucial questions for you!

1. Deal Qualification: How effectively does your sales team use qualification methodologies like MEDDPICC to close opportunities?

2. Multi-Threading: Are your sale...
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Point of View: Hiring Full-Time Employees (FTEs) VS. Fractional Resources Nov 22, 2024

Thoughts and feedback on this key point for small to middle-market sized owners and CEOs:

1. Perceived Stability and Commitment:
- Full-time hires are often associated with greater stability and commitm...

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Transforming Sales Challenges into Opportunities: A Call to Action Nov 22, 2024

1. Understanding Buyer Needs: In today's market, it is imperative for sales teams to deeply understand the unique challenges their buyers face. Buyers are increasingly seeking partners who invest time...

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Case Study: In the CRO Role Fueling & Leading 2X Growth Nov 22, 2024

When I first took on the role of Chief Revenue Officer (CRO) at a fin-tech and services company, I knew I had a significant challenge ahead. The company had been relying heavily on a single anchor acc...

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Eroding Commercial Efficiency: A Call to Action for CROs m. allen Nov 22, 2024
The gap between rising sales and marketing costs and diminishing returns is widening. From 2020 to 2023, these costs surged by 68%, yet the median revenue growth rate plummeted by over 50%. For every ...
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Navigating Startup Growth: From Pre-Seed to Series D and Beyond m. allen Nov 22, 2024

Understanding the different stages of startup funding is essential for entrepreneurs looking to navigate the complex landscape of business growth. This article breaks down the journey from Pre-Seed to...

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Your Sales Process is Not Buyer Centric, Mr./Ms. CRO m. allen Nov 20, 2024
Revolutionizing Your Sales Process: Are You Still Seller-Centric?** 🌟

Most sales processes are designed for sellers, not buyers. And it’s costing you millions.

If your sales stages are named Discovery, D...
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