M. Allen - Growth in Action Blog

"Navigating the Storm: Conquering Sales Challenges" m. allen Jan 12, 2025

In today's rapidly shifting B2B environment, CEOs and CROs grapple with significant challenges that threaten their growth and profitability. Here's a closer look at the hurdles you face:

1. Erodin...

Driving Displacement of Incumbents: Guiding a Mortgage Services Company m. allen Jan 12, 2025

The moment I walked into the boardroom of a new client late last year, a leading national title company, I knew this was my chance to make an impact. The stakes were high: displacing entrenched incumb...

Lessons Learned from a 2X Transformation Journey m. allen Jan 12, 2025

As the Chief Revenue Officer (CRO), I led a transformative journey, achieving a 2x sales increase in under three years at a fintech/services company. This experience taught me invaluable lessons that ...

Sales Pains - A Path Forward for CEOs & CROs m. allen Jan 11, 2025

The challenges faced by CEOs and CROs are highlighted in various aspects of sales and market dynamics based on the following:

1. Declining Profitability and Commercial Efficiency: There

...

Navigating New Waters m. allen Jan 08, 2025

One sunny morning, I received a call from a new CEO at a major bank’s division. Emma was eager to make her mark but faced challenges she hadn't anticipated.

The Meeting

Emma invited me to her off...

Stop Doing This, CEOs & CROs! A Better Way to Achieve Revenue Targets m. allen Jan 05, 2025

Unlocking New Possibilities: A CEO at a mortgage services company, eager to boost company growth, decided to hire several full-time salespeople. After investing over $550k in salaries and resources, t...

Addressing the Pains & The Future within Mortgage Banking - An Executive Perspective m. allen Jan 05, 2025

The Future of Mortgage Lending and Servicing

As we look toward the year 2030, the mortgage lending industry is set to undergo significant transformations driven by advanced technology, persona

...

Demystifying Enterprise Sales: Common Misconceptions and Strategic Growth m. allen Jan 05, 2025

Venturing into the realm of enterprise sales can be both enticing and daunting. The allure of closing million-dollar deals is strong, yet the path is fraught with challenges that can lead to significa...

Navigating the Future: Insights from Conversations with Visionary C-Suite Leaders m. allen Jan 04, 2025

In a world marked by rapid change and relentless competition, leadership demands more than just managerial acumen. It requires a bold vision, a restless pursuit of innovation, and the ability to inspi...

Seeking a Catalyst to Overcome Pains? m. allen Jan 01, 2025

Throughout my career, I've tackled numerous challenges that have driven significant outcomes. One of my major challenges was developing an entire company infrastructure. The pain was evident in the la...

70% of Transformations Fail - Why & What To Do! m. allen Dec 30, 2024

This past year, Bain & Company completed the second of two comprehensive surveys of 300 large companies worldwide that had attempted transformations. The first survey had taken place a

decade earli

...

Reflecting on Wins this Year m. allen Dec 30, 2024

From winning M. Allen clients this year to helping our clients win a default services contract with a bank, to positioning an AI conversational intelligence solution inside a top volume consumer direc...

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