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Deep insights and thought leadership related to everything revenue growth related by M. Allen!

Beyond Selling: Educating, Challenging, and Helping Buyers m. allen Dec 05, 2024

The traditional approach of simply selling a product or service is no longer sufficient. Buyers are more informed than ever and crave deeper engagement. They seek partners who offer education,...

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Building a Future-Ready Sales Pipeline: Strategies for Success in 2025 m. allen Dec 05, 2024
In the fast-paced world of B2B sales, the importance of establishing a robust sales pipeline cannot be overstated. As we look ahead to 2025, businesses must recognize that a well-defined sales...
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Launching the Weekly Sales Performance Coaching Program - Starting in January 2025 m. allen Dec 03, 2024

Program Title: Sales Mastery for B2B Sellers in Financial and Fintech Industries

Tagline: Empowering B2B Sales Excellence in Finance and Fintech

First Session Starts:  Wednesday, January 8th of...

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A Turning Point for a CEO m. allen Dec 03, 2024

Last week, I found myself in a conference room that felt all too familiar—a sleek table surrounded by glass walls, with the skyline of Denver stretching out behind us. I was Matt, CEO of M....

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A Christmas Wish List for a Chief Revenue Officer: A Narrative m. allen Nov 27, 2024


As the first snowflakes of December began to fall, blanketing the city in a soft layer of white, Emma, the Chief Revenue Officer of a thriving tech company, settled down with a warm cup of...
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Your Turn! Choose Your Path for 2025! m. allen Nov 25, 2024
As 2025 approaches, you face a crucial choice: design your year or drift through it.

Most will drift; only a few will thrive. Many will enter January without a plan, calling themselves dreamers, but...
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Redefining Sales Qualification: The Shift from Opportunities to Genuine Problems m. allen Nov 25, 2024

In today's competitive sales landscape, many sales teams struggle with pipelines cluttered with unqualified "opportunities." These opportunities often appear promising on paper but rarely convert...

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Annual Check-Up: Transforming Sales with a ClientΒ  m. allen Nov 22, 2024

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As we kick off our annual check-up, I find myself pondering five key questions that will guide us on this journey:

1️⃣ Are our sales strategies aligned with current market dynamics?
2️⃣ How...

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What These Six Questions Reveal! m. allen Nov 22, 2024
 I have six crucial questions for you!

1. Deal Qualification: How effectively does your sales team use qualification methodologies like MEDDPICC to close opportunities?

2. Multi-Threading: Are...
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Eroding Commercial Efficiency: A Call to Action for CROs m. allen Nov 22, 2024
The gap between rising sales and marketing costs and diminishing returns is widening. From 2020 to 2023, these costs surged by 68%, yet the median revenue growth rate plummeted by over 50%. For...
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Navigating Startup Growth: From Pre-Seed to Series D and Beyond m. allen Nov 22, 2024

Understanding the different stages of startup funding is essential for entrepreneurs looking to navigate the complex landscape of business growth. This article breaks down the journey from Pre-Seed...

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Your Sales Process is Not Buyer Centric, Mr./Ms. CRO m. allen Nov 20, 2024
Revolutionizing Your Sales Process: Are You Still Seller-Centric?** πŸŒŸ

Most sales processes are designed for sellers, not buyers. And it’s costing you millions.

If your sales stages are...
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