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Our latest thought leadership and insights with key strategies to win in a challenging market.

"Navigating the Storm: Conquering Sales Challenges"

m. allen Jan 12, 2025
In today's rapidly shifting B2B environment, CEOs and CROs grapple with significant challenges that threaten their growth and profitability. Here's a closer look at the hurdles you face:
 
1. Eroding Profitability and Commercial Efficiency: The landscape has dramatically changed, with an increasing number of companies struggling to achieve profitable growth. Sales and marketing costs have skyrocketed, with 2023 seeing expenses of $1.68 for every marketing dollar spent in 2020. This shift has placed immense pressure on commercial efficiency.
 
2. Investment vs. Execution Dilemma: While investing in commercial teams can drive growth, it is superior execution that distinguishes market leaders. Alarmingly, only 19% of companies excel in both revenue growth and EBITDA margin, underscoring the critical importance of effective execution.
 
3. Complex Sales Processes: Navigating the sales process requires precision, as ineffective deal qualification, multi-threading, and stakeholder engagement present significant hurdles. The growing number of stakeholders involved in each deal demands adaptability and strategic finesse.
 
4. Buyer-Seller Disconnect: Buyers today prioritize salespeople who understand their specific challenges and offer collaborative, problem-centric solutions. A failure to align with this approach can lead to disengagement and lost opportunities.
 
At M. Allen, we've not just faced these challenges for stakeholders —we've mastered them. "Been there, done that" isn't merely a saying; it's a testament to our experience and dedication. Since establishing my practice in 2020, I've successfully guided over three dozen institutional clients through these challenges, employing our deep tech, operational, and sales expertise to deliver tailored, impactful solutions to the C-suite.
 
We don't just walk alongside you; we intimately understand the intricacies that can make or break your projects and growth initiatives. At M. Allen, we transform experience into foresight, crafting innovative strategies that consistently exceed expectations.
 
Our proven track record includes:
 
1. Massive Revenue Generation for a global BPM/BPO client In 2023, we launched a client collaboration that generated a Monthly Recurring Revenue (MRR) opportunity pipeline exceeding $685,000 in just the first week, showcasing our ability to drive rapid financial growth.
 
2. Transformative Deal Volume: Over three years with a leading mortgage services company, we've completed 207 deals, effectively doubling the company's revenue growth and underscoring our transformative impact on client profitability.
 
3. Substantial Economic Value: Up to 2025, we've created an opportunity pipeline and realized economic value exceeding $200 million across over 400 accounts, significantly contributing to industry growth.
 
These achievements are more than mere numbers; they're a testament to our strategic prowess and our capacity to drive substantial business growth!
 
How do you transform from the pain to the outcomes named above? This is how:
 
 
Are you ready to turn challenges into opportunities and align with proven success? Let's connect, explore your unique obstacles, and craft a path to unparalleled growth together. Your journey to success begins with a conversation at M. Allen.
 
Regards,
 
Matt Slonaker
Founder & Principal - M. Allen
 
NICE TO MEET YOU

I'm Matt Slonaker

As the Founder of M. Allen, I empower B2B companies to achieve breakthrough sales in half the time. Leveraging strategic insights, proven methodologies, and a robust network, I have produced or overseen $200 million in new revenue opportunities for stakeholders.

With experience as a revenue, financial services C-suite executive leader, and a U.S. Navy combat veteran, I bring resilience and strategic insight to every project. My results-driven approach ensures that your goals are met and exceeded.

 

https://matthew-slonaker.mykajabi.com/