Hey, Matt Slonaker here – Founder of M. Allen.

I’ve turned around sales teams, 2X’d revenue for fintechs & lenders, and wrote The Art & Science of Selling for a reason:

Most B2B leaders are wasting $ on “quick fixes” that NEVER scale.

Hiring more reps? Cold calling armies? Fancy websites?

BS. All brute force. All burnout. Zero predictable pipeline.

Here’s the 14 moves to QUIT TODAY + what WORKS instead.

Thread 🧵👇 (Save & share if you’re done wasting time)

1. STOP Hiring BDRs
Junior callers spam 100s/day with zero signals. Result? 77% reps hate the garbage leads (HubSpot). Burnout in 90 days.
DO THIS: Build a GTM-first system that warms ICP with intent signals. 5x meetings, no damage.

2. STOP Hiring More Sales Reps
If your current team isn’t booked? 61% can’t generate leads (CMI). You’ll just ramp up $200k/head in waste.
DO THIS: Max existing reps w/ demand gen + BD. Hire after pipeline explodes.

3. STOP Events & Tradeshows
$50k booths for tire-kickers? <5% close rate. Reps chase “networking” that goes nowhere.
DO THIS: Targeted LinkedIn + email hits in-market buyers 10x cheaper.

4. STOP Sales Coaches
Flashy scripts? 90-day fixes? Nah. Coaches ignore your GTM gaps. Reps revert fast.
DO THIS: Full sales transformation – process, messaging, enablement. 30%+ lift guaranteed.

5. STOP Fractional CMOs
Part-time “experts” = siloed tactics. No ownership. $10k/mo for nada.
DO THIS: Embedded revenue ops aligning sales/marketing. Ownership = results.

6. STOP Small Marketing Teams
3-person shops can’t scale demand gen. Tactics over strategy = flatline.
DO THIS: Leverage agencies w/ full-funnel playbooks. 10x output.

7. STOP New Websites
$100k redesigns? Buyers decide in 8 secs – if they even find you.
DO THIS: GTM messaging + LinkedIn/SEO first. Site last.

8. STOP Company LinkedIn Pages
Ghost towns. <1% engagement.
DO THIS: Rep personal brands – 10x reach, real conversations.

9. STOP Brand Campaigns
“Vibes” ads? Awareness ≠ pipeline.
DO THIS: Performance demand gen – pains, intent, meetings.

10. STOP Paid Social Ads
$20/lead for low-fit trash? Burn rate city.
DO THIS: Organic + retargeting on LinkedIn. Cheaper, warmer.

11. STOP Paid Search Ads
Bidding wars on “software”? Competitors own keywords.
DO THIS: Long-tail ICP searches + content flywheel.

12. STOP SEO & Blogs
6-12 mo for crumbs? Outdated.
DO THIS: YouTube + LinkedIn video – instant authority.

13. STOP Thought Leadership
Ego posts? No one cares unless it solves their pain.
DO THIS: Persona-specific value – dialogues, not monologues.

14. STOP Email Marketing
<2% open blasts? Spam folder.
DO THIS: Sequenced, personalized off intent signals.

**The ONE Thing That WORKS: A Revenue OS
GTM Strategy → Demand Gen → BD → Sales Enablement → Predictable 30%+ Growth

I’ve built this for banks, fintechs, lenders – 2X EBITDA average.

DM “REVENUE” for my free GTM Audit (spots your leaks in 15 mins).

Or grab The Art & Science of Selling – your playbook to stop guessing, start closing.

Link in bio / comments.

Who’s ready to KILL bad moves? Reply 1-14 👇

#B2BGrowth #Sales #Revenue #StopWastingMoney #MAllen

(P.S. Navy Vet. Dad. Steelers fan. Wine guy. Real talk only.)