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key lessons on driving massive growth in a services company...

m. allen Jan 26, 2025
Leading Through Growth: Key Lessons from Matt Slonaker’s Reflections 
 
Leadership in any organization, particularly in times of significant growth, requires a blend of strategic foresight, clear communication, and effective team management. On January 26, 2017, Matt Slonaker, a CRO leader within his company, shared an insightful reflection on his team’s achievements in Q4 of 2016, marking a pivotal moment of success. His post highlights a 300% increase in late-stage pipeline and a 67% quarter-over-quarter increase in new revenue. In addition to these impressive figures, the team was poised to onboard 30 opportunities in the first quarter of 2017, with a strong emphasis on their lending services and auction sides of the business.
 
In the reflection, there are key takeaways about what it means to lead during such times of growth, challenges, and opportunities. Here's a breakdown of those lessons and the importance of a leader’s role in moments like these.
 
1. Celebrate Wins, But Stay Focused on the Road Ahead
 
In his post, Matt recognizes the team's accomplishments, particularly the 300% increase in late-stage pipeline and the 67% increase in new revenue. This moment of celebration is crucial for team morale. However, he quickly turns focus to what's next, signaling the need for continual effort and commitment. The phrase “Double down time!” is a reminder that success should not be a stopping point but a launching pad for the next phase of growth.
 
Key Lesson: As a leader, it's essential to celebrate successes, but just as important is shifting the team’s focus back to the work ahead. Successes should energize the team, providing a springboard to tackle even greater challenges.
 
2. Effective Communication About Strategic Direction
 
Matt’s post also highlights that, alongside the large REO win and onboarding achievements, they have 30 opportunities set to board in the first quarter. His mention of the specific areas—lending services and auction—provides clarity on the company's strategic priorities for the next quarter. 
 
Key Lesson: A leader must communicate strategic direction clearly and succinctly. It's not just about reporting on past successes but sharing a roadmap for what's coming next. This transparency fosters alignment and ensures the entire team is working toward the same objectives.
 
3. Adapt and Scale in Times of Opportunity
 
With the 300% increase in late-stage pipeline and the 67% revenue boost, it’s clear that the company was in a period of high growth. For any leader, this represents an opportunity to scale. In such times, ensuring the company’s infrastructure, resources, and talent can scale with demand is essential.
 
Key Lesson: Growth is an opportunity to reassess and scale. Leaders need to be agile in reallocating resources, optimizing processes, and making quick decisions to ensure that growth doesn’t just happen but is sustainable in the long term. 
 
4. Building a Strong, Engaged Team
 
At the core of Matt’s message is the recognition of the team’s effort. “Thanks team!!!” is a direct acknowledgment of the people who made these successes possible. In leadership, the ability to inspire, motivate, and thank your team for their hard work is a cornerstone of a positive culture.
 
Key Lesson: A leader’s success is tied to the strength and dedication of the team. Recognizing team efforts, fostering engagement, and maintaining a collaborative atmosphere are essential to ensuring that success is repeated.
 
 5. Emphasize Forward Momentum
 
The tone in Matt’s message, with phrases like “Big QTR ahead!” and “Double down time!” underscores the importance of maintaining momentum. There’s no resting on laurels, even when facing remarkable growth. Forward momentum requires continuous effort and proactive leadership.
 
Key Lesson: Leaders need to cultivate a mindset of forward momentum, always looking ahead to the next challenge and ensuring the team stays motivated and aligned in pursuit of it. 
 
Conclusion: Leadership in Times of Growth and Opportunity
 
Reflecting on Matt Slonaker’s experience and accomplishments from January 2017, we see that leadership is not just about achieving success but about guiding a team through the challenges of growth. Effective leaders celebrate achievements, communicate clear objectives, adapt to scale, foster team engagement, and always push forward. As the company continues to scale and innovate, the leadership lessons from this pivotal moment in 2017 can serve as a valuable blueprint for leading through times of tremendous opportunity.
 
If this sounds like something you want for your team and need help with bringing the right connections and relationships with C-suite and executive leadership, then let’s meet!
 
Regards,
 
Matt
 
NICE TO MEET YOU

I'm Matt Slonaker

As the Founder of M. Allen, I empower B2B companies to achieve breakthrough sales in half the time. Leveraging strategic insights, proven methodologies, and a robust network, I have produced or overseen $200 million in new revenue opportunities for stakeholders.

With experience as a revenue, financial services C-suite executive leader, and a U.S. Navy combat veteran, I bring resilience and strategic insight to every project. My results-driven approach ensures that your goals are met and exceeded.

 

https://matthew-slonaker.mykajabi.com/