Supercharge Your B2B Revenue & Client Growth: M. Allen Delivers Results

At M. Allen, we don’t just strategize—we ignite revenue growth for B2B service companies and fintechs by slashing sales cycles, spiking win rates, and amplifying customer lifetime value (CLV). Take one of our newer Clients: a sub-11% win rate, stuck at 21% of a $10M target, and lost deals languishing for four months. We flipped that into a $1.5M-$2.5M Q2 pipeline boost—scalable tactics that work whether you’re a startup or an enterprise. Here’s how we do it, and why CEOs trust us to deliver outsized returns on lean budgets.

First Week: Action, Not Talk

I dove in with the Client team last week:

• Monday Blitz: Hit Denver for a half-day kickoff with key leaders, joined their BD call, and ran a rapid diagnostic to expose pipeline leaks.
• Brainstorm Power-Ups: Led two sessions—venture strategy and product launches—crafting FAQs for killer marketing collateral.
• 1:1 Firepower: Led sales leaders on playbooks and social selling, aligning tactics to their reality.
• Pipeline Overhaul: Dissected won/lost deals, set hard metrics, and drafted a strategy (below) that’s already in leadership team review.
• Playbook Drop: Built sales triggers and ICPs, mapping plays to ops for instant impact.
• Social Surge: Amplified via my 13k-follower personal page and business channels.
• BD Hustle: Hosted a call with a loan servicing president and a private bank sales head, teeing up April meetings.

I personally touched over 20 key accounts with tailored outreach—momentum’s rolling.

This  2nd Week: Execution Mode

• Train the team on playbook and strategy—live by Friday.
• Polish a new deck with sales leadership.
• Crush 100 prospecting moves across my network and ICP targets.
• Lock CRM data tight.
• Run 1:1s with leaders to nail gaps.
• Hit Dallas (Wed-Fri) for power meals with bank execs, pitching ops and referral plays to risk/credit heads.

Strategies That Win

Here’s the playbook driving our Client to 35-45% of their $10M goal by Q2—proven across industries:

• Trust Builder: Risk-reduction guarantee (10% default drop or refund). Target: 15% win rate, $500K-$1M Q2 haul.
• Cycle Accelerator: 48-hour post-discovery follow-ups. Target: 76-92 day cycles, 5-7 deals ($500K+) by June.
• Lost Deal Revival: Re-engage losses with precision pitches. Target: 10 wins, $400K-$500K by May.
• Referral Booster: 2-3 intros per client win. Target: 20 ops, $500K-$1M by June.
• Advisory Alliance: Client-prospect board for trust and upsells. Target: $500K+ revenue, CLV to $400K+.
• Negotiation Closer: Lock high-value deals with win plans. Target: $500K-$766K by Q2.
• Event Reformer: Curated peer meetups over scattershot events. Target: 10 ops, $500K by June.
• Fintech Entry Pilot: $15K/month starter package. Target: 3-5 deals, 12-13% win rate.
• Persona Power: Role-targeted campaigns (e.g., CROs). Target: 5-10 leads, $250K-$500K by April.
• Sales Sharpener: KPI-driven bonuses (78-day cycles, 15% wins). Target: 5-7 deals, $500K+ by June.

Roadmap to Millions

• Now to Early April: Trust offers, referral pushes, persona campaigns—live.
• April to May: Slash cycles, seal negotiations, sharpen sales with metrics.
• May to June: Revive losses, launch advisory/events, pilot entries—$1M-$1.5M added.

Proof in the Numbers

Last year, we doubled a fintech’s win rate in six months, propelling them to 35% of their annual target in one quarter—all on a M. Allen and sales/marketing budget that paid for itself tenfold. For our current Client, expect $1.5M-$2.5M in Q2 (35-45% of $10M), win rates at 15-17%, cycles down to 76-92 days, and CLV hitting $300K-$400K.

Why M. Allen Wins for CEOs

I’m not here to sell you theories—I deliver results. From Denver diagnostics to Dallas deal-making, I fight for your growth like it’s mine. CEOs choose M. Allen because we turn pipelines into profit machines, fast and cost-effectively, no matter your scale. Last week’s hustle—13k followers amplifying, execs from top banks engaged—proves it. Ready to crush your 2025 goals? Let’s talk.

Why This Works for a B2B CEO, from their mouths:

“I’d seriously consider engaging M. Allen’s services—here’s why, along with a few thoughts:

Why I’d Engage You

1. Results-Oriented Approach: M. Allen doesn’t just promise vague “growth”—it delivers specifics: $1.5M-$2.5M in Q2 revenue, 15-17% win rates, and actionable timelines. That’s the kind of concrete outcome I’d want for my business.
2. Hands-On Leadership: Your week of diagnostics, 1:1s, and personal prospecting shows you’re not a detached consultant—you’re in the trenches. I’d trust someone who rolls up their sleeves and networks with bank execs over dinner.
3. Tailored Strategies: The mix of trust-building guarantees, referral plays, and low-cost pilots feels practical and adaptable. It’s clear you’ve dug into a real pipeline (even anonymized) and crafted solutions that could fit my industry too.
4. Social Proof: The 13k followers and engaging senior execs from major banks signal credibility. You’re not just talking strategy—you’re already connected and visible.
5. Focus on My Pain Points: Shortening sales cycles, reviving lost deals, and boosting CLV are universal B2B struggles. You’re speaking my language without fluff.

Verdict

Yes, I’d engage you, assuming budget aligns. Matt (M. Allen) is a strategic doer who gets results, not just a theorist. If you’re a CEO reading this, M. Allen feels like a partner who’d fight for your growth as fiercely as their own.”

More details and testaments here:

https://matthew-slonaker.mykajabi.com/growth-in-action-with-m-allen-llc