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Is Your Sales Pipeline Stagnant?
Sales cycles have increased by 20% since 2023, and only 25% of sales reps are meeting their quotas. Don’t let your growth stall—take action now!
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Our BrochureWho We Serve
Specializing in revitalizing B2B companies within the Financial Services and Fin-tech sectors, particularly those with revenues between $50M and $500M. Our focus is on addressing stalled growth and overcoming the challenges of a sluggish sales cycle.
Ineffective Lead Generation
Poor lead generation can drastically lower conversion rates.  A significant 61% of marketers struggle with generating traffic and leads, often due to outdated tactics or insufficient audience understanding. (data source: 1H24 B2B EBSTA Analysis)
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Poor Sales Alignment
A disconnect between sales and marketing leads to missed opportunities. Companies with aligned teams see 19% faster revenue growth. Without collaboration, inconsistent messaging hampers lead nurturing.
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Rising Customer Acquisition Costs
Sales and marketing expenses increased by 68% from 2020 to 2023, while median revenue growth fell over 50%. Rising costs complicate investments in growth.
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Your Path to Success Starts Here
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Case Study: Fintech Transformation
Discover how we helped a fintech company overcome stagnation. Under the leadership of Matt, our Chief Revenue Officer, we implemented a data-driven strategy that led to:
- 25% increase in lead generation
- 18% boost in conversion rates
- 22% rise in overall revenue
In just 6 months, we turned challenges into triumphs, helping the company achieve over $35 million in annual new revenue.
From Our Founder, Matt Slonaker:

”To me, your success is personal. You’re not in this alone."
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As the Founder of M. Allen, I empower B2B companies to achieve breakthrough sales in half the time. Leveraging strategic insights, proven methodologies, and a robust network, I have produced or overseen $200 million in new revenue opportunities for stakeholders.
With experience as a Chief Revenue Officer, financial services C-suite executive leader, and a U.S. Navy combat veteran, I bring resilience and strategic insight to every project. My results-driven approach ensures that your goals are met and exceeded.
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Stakeholder Testaments

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Matt has collaborated with our company and with other fin-tech/service companies that I've been a part of over the years. Matt's knowledge, work ethic, and relationship reach are hard to find. Call me anytime for a reference."
-Â John Vella, CRO Selene Finance

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Matthew Slonaker's expertise and dedication have been instrumental in helping our team reach new heights. His strategic guidance and unwavering commitment to excellence are truly inspiring.”
-Â Justin Tucker, EVP Strategy Williston Financial Group

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Matt has a wide range of talents, from operations to sales. He has also worked in the consulting space.
Having worked with him as a peer, a boss, and a customer, I say with 100% confidence that he would be a solid asset for any company, literally on any side of the company (lending, IT, servicing)."
John Tone, Executive Vice President PennyMac

”
I first met Matt when he was hired to lead an executive roundtable in Dallas. I was impressed with his knowledge and background in the industry and how he really understands this business-what's working well and improvements needed. I've had several meetings and conversations since and he continues to impress me with his connections and background.
Anyone lucky enough to know or work with Matt will quickly learn that he "gets it" and is a great asset to any conversation or company."
Jason Cramer, Managing Director/Head of Lending Operations and Client Experience at Citi
Business Development
Customized strategies to expand your client base and penetrate new markets.
Revenue Optimization
Identifying growth opportunities to help you surpass your revenue targets.
Fractional CRO Services
Offering expert sales management and strategic direction on a fractional basis.
Data Analytics
Providing in-depth insights to inform decision-making and maximize impact.
Growth Accelerator - $6,000 range/month
Features:
1. Our LeadGen Mastery:
- Market Analysis: Conduct comprehensive assessments of market trends and competitive landscapes.
- Multi-channel Marketing Campaigns: Execute targeted campaigns across social media, email, and content marketing platforms.
- Lead Scoring System: Develop a customized framework for prioritizing leads based on conversion potential.
- Monthly Performance Reporting: Deliver detailed reports on lead generation effectiveness and ROI metrics.
2. Our Sales Process Accelerator:
- Sales Workflow Optimization: Analyze and enhance existing sales processes for efficiency.
- Sales Team Training: Provide workshops and training sessions focused on best practices and effective sales techniques.
- CRM Integration: Support the integration of CRM tools to streamline sales tracking and communication.
3. Insight Analytics Pro:
- Performance Analytics Dashboard: Create a custom dashboard for real-time insights into sales and marketing KPIs.
- Regular Performance Reviews: Conduct monthly meetings to discuss performance and improvement strategies.
- Actionable Recommendations: Offer strategic advice based on data analysis to enhance overall effectiveness.
Key Inputs:
- Market research data
- Existing sales processes and CRM systems
- Performance metrics from marketing campaigns
Key Outputs:
- Increased lead conversion rates
- Enhanced sales efficiency
- Data-driven strategic recommendations
Customer Engagement Builder - $10,000 range/month
Features:
1. Customer Journey Enhancement:
- Journey Mapping Workshops: Identify key touchpoints and engagement opportunities through collaborative workshops.
- Feedback Mechanisms: Implement surveys and feedback loops to gather customer insights.
- Personalization Strategies: Develop a framework for tailoring communications based on customer preferences.
2. Strategic Account Navigator:
- Account Identification: Use data analytics to identify high-value accounts with growth potential.
- Tailored Outreach Campaigns: Create customized outreach strategies for target accounts.
- Performance Tracking: Regularly assess the effectiveness of account-based marketing initiatives.
3. Revenue Pipeline Builder:
- Pipeline Development: Design a structured approach to building a nurturing sales pipeline.
- Relationship Building: Implement strategies for maintaining long-term customer relationships.
- Positioning Statements: Develop compelling value propositions that resonate with target audiences.
Key Inputs:
- Customer feedback and insights
- Data analytics on customer behavior and demographics
- Existing account management strategies
Key Outputs:
- Enhanced customer loyalty and satisfaction
- Higher revenue from strategic accounts
- Optimized sales pipeline management
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Enterprise Excellence - $15,000 range/month
Features:
1. Operational Excellence Transformation:
- Process Improvement Assessments: Conduct evaluations to identify inefficiencies using Lean/Six Sigma methodologies.
- Implementation Roadmap: Create a detailed plan for executing process improvements.
- Continuous Improvement Training: Provide training to instill a culture of operational excellence.
2. Change Management & Cultural Transformation:
- Change Management Framework: Develop strategies for effective communication and stakeholder engagement.
- Cultural Assessment: Analyze existing organizational culture for alignment with business goals.
- Workshops and Engagement Activities: Facilitate workshops to foster collaboration and adaptability.
3. CRO Strategy Catalyst:
- Comprehensive Revenue Strategy: Design an integrated approach that aligns sales, marketing, and customer success.
- Cross-Departmental Collaboration: Promote collaboration through strategy sessions.
- Performance Metrics: Establish metrics to monitor the success of revenue strategies.
Key Inputs:
- Current operational processes and performance data
- Employee feedback on organizational culture
- Existing sales and marketing strategies
Key Outputs:
- Increased operational efficiency and productivity
- Successful adoption of change initiatives
- Enhanced revenue growth through cohesive strategies
Rain Maker Package - $15k range/month
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Package Components:
1. Strategic Market Analysis:
- Conduct in-depth research to identify high-potential markets and target segments.
- Analyze industry trends and competitive landscapes to uncover opportunities for growth.
- Deliver a comprehensive report with actionable insights tailored to your business objectives.
2. Targeted Lead Generation:
- Develop a customized lead generation strategy that aligns with your ideal customer profile.
- Utilize advanced tools and platforms to identify and engage potential clients effectively.
- Implement multi-channel outreach campaigns (email, social media, networking events) to maximize reach.
3. Relationship Management Framework:
- Establish a structured approach to building and maintaining relationships with prospects and clients.
- Create personalized communication strategies that resonate with each target audience.
- Develop follow-up protocols and nurturing sequences to keep prospects engaged throughout the sales funnel.
4. Sales Pitch and Proposal Development:
- Craft compelling sales pitches and proposals that highlight your unique value proposition.
- Provide training for your sales team on effective pitching and closing techniques.
- Conduct mock presentations and feedback sessions to refine delivery and messaging.
5. Performance Metrics and Reporting:
- Define key performance indicators (KPIs) to measure the success of business development efforts.
- Implement tracking tools to monitor lead conversion rates, pipeline progress, and ROI.
- Conduct regular reviews to assess performance and adjust strategies as needed.
6. Ongoing Coaching and Support:
- Offer continuous coaching for your sales team to enhance their skills and confidence in strategic hunting.
- Provide access to resources, templates, and best practices to support business development initiatives.
- Schedule monthly strategy sessions to review progress, discuss challenges, and adapt tactics.
Key Benefits:
- Accelerated Business Growth: Position your organization to capture new opportunities and expand your client base.
- Enhanced Sales Skills: Empower your sales team with the tools and techniques needed to effectively hunt for new business.
- Stronger Client Relationships: Build lasting connections with prospects that lead to repeat business and referrals.
- Data-Driven Insights: Utilize performance metrics to inform decisions and optimize your business development strategies.
- Increased Revenue: Drive higher conversion rates and revenue through targeted outreach and personalized engagement.
Proven Success & Results
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- Developed a $200M opportunity pipeline across 400+ accounts.
- Achieved a 48% month-over-month revenue increase for a national title company.
- Reduced sales expenses by over $1 million while expanding coverage by 45%.
Frequently Asked Questions
How do I know that M.Allen is the right consulting agency for me?
How do you customize your services for niche companies?
My company is struggling in a changing marketplace. Can you help us stay relevant?
Do you offer a money-back guarantee?
Don’t wait! Take control of your pipeline and revenue growth.
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Go-to-Market | Sales and Marketing Strategy | Fractional CRO | Business Development & MoreÂ
Email: [email protected]
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